Job Overview
We are seeking an experienced and dynamic CRM Senior Supervisor to join our Marketing team at MUJI Vietnam. The CRM Senior Supervisor will play a crucial role in driving customer engagement and retention by managing our mobile application, loyalty program, and personalized marketing initiatives. This role combines technical expertise, strategic planning, and collaboration to enhance customer experience and drive business performance. This position reports directly to the Manager of Marketing Department.
Key Responsibilities
- Mobile Application Management
- Work with technical vendors and the regional office to develop and successfully launch a new mobile application.
- Oversee the day-to-day operations of the app post-launch, ensuring seamless functionality and user experience.
- Design and implement marketing programs to increase app downloads, user acquisition, active user rates, and retention.
- Monitor and analyze performance metrics to guide strategic decision-making.
- Loyalty Program Oversight
- Oversee and enhance the loyalty program to boost customer engagement, retention, and satisfaction.
- Monitor program performance, analyze customer data and implement strategies for continuous improvement.
- Plan and execute marketing automations, personalized marketing, and segmented campaigns to engage diverse customer groups.
- Collaborate with business partners to provide continuous benefits for customers.
- Utilize data-driven insights to refine and optimize marketing efforts.
- Customer Engagement
- Build strong customer relationships by delivering value-driven loyalty rewards and experiences.
- Manage communications related to loyalty program benefits, updates, and promotions.
- Address customer inquiries and concerns related to the loyalty program and mobile application.
- Cross-Department Collaboration
- Work closely with other departments (IT, E-Commerce, Sales…) to gather insights and develop solutions that improve sales performance and customer satisfaction.
- Serve as the primary liaison for CRM-related initiatives across the company.
- Other Responsibilities
- Contribute to departmental strategy planning and execution.
- Handle other related paperwork and administrative tasks.
- Support other tasks within the marketing team as needed.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in CRM management, loyalty programs, or digital marketing, preferably in the retail industry.
- Demonstrated expertise in mobile application development and operational management.
- Strong understanding of customer segmentation, data analysis, and personalized marketing techniques.
- Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Strong communication and interpersonal skills for effective cross-functional collaboration.
- Proficiency in CRM tools, email marketing platforms, and analytics software.
- Results-oriented mindset with a focus on driving customer engagement and business growth.
- Ability to work independently and as part of a team.
- Personal Attributes: Humble, eager to learn, open-minded, sociable, well-organized, proactive, responsible, and a strong team player. A team player with a problem-solving mindset who can tackle challenges and support colleagues.
How to apply
Please submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this position to [email protected].
Please use the following email subject format: MKT + [Position] + [Candidate Name].
Please note that only shortlisted candidates will be contacted.
Thank you for your interest and understanding!
